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VBZ…A Farming Tradition of Growth and Innovation.

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A vision that began in
the 1930’s

From a small hilltop village perched above the Adriatic Sea to the fertile fields of California’s central valley, Vincent Zaninovich’s vision and work ethic made him the epitome of the American success story. The company he founded in the 1930s has grown to supply numerous countries throughout the world and all major U.S. Regional Markets as well as supermarket chains nationally with the finest quality table grapes.

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People are our greatest resource.

Everyone knows it takes great soil, ample sunshine, and plentiful water to grow great grapes and cherries. It also requires great people and at VBZ we believe we have the best people making sure we provide the best grape and cherry to you. The pride our people have in the work they do at VBZ shows itself every day and we are grateful for the effort and hard work that is put forth.

Growing with Technology.

Technology is not always the first thing thought of when thinking about grapes and cherries, but at VBZ we are always trying to incorporate the latest technology to help us provide a better product and to be mindful of sustainability. Whether it is solar production, the latest in irrigation technology, or the most advanced packing technology available for our fruit, VBZ is doing all it can to be the best at what we do.

 


A Pioneering History

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Our founder, Vincent Zaninovich was born in the village of Velo Grablje on the island of Hvar, Croatia in 1892. At the age of 18, Vincent immigrated to the United States, settling originally in Los Angeles, and in 1919, purchased a farm with his brother in Cutler in the California Central Valley. A few years later their third brother joined them, marking the start of a successful farming legacy.

In 1940, after Vincent settled in the Earlimart area of Southern Tulare County, the brothers each began to establish their own ranches and their families started to grow. The partnership ended and Vincent began farming in the Richgrove area, 10 miles from his Earlimart home.

As his farming techniques were succeeding, he purchased additional properties, developing them into prime table-grape producing vineyards, which required the building of a packinghouse and storage facilities. His “VBZ” label became widely known and respected. Vincent and his three sons, who had all worked on the farm as children, worked as a unit to make the farm a success.

Although Vincent died in 1959, his three sons, John, Andrew and Antone continued to work hard to make the family business grow. As a result of their strong growth, a new cold storage facility was built in 1990, and additional land purchases have continued each year since.

The farm Vincent B. Zaninovich and Sons, Inc. is still family owned and operated. In fact, you will find, third and even fourth generation family members in positions from field operations and water management to sales and corporate management, working together, to uphold the family tradition of pride in hard work and the commitment to provide only the finest quality table grapes and cherries.


 

The VBZ Mission: Continuing a Family Tradition of Excellence

 

 

Continuing the Zaninovich Legacy: Three Generations Strong (Top Row  L to R: Victoria, Tony, Vincent, Andrew / Bottom Row L to R: Ryan, John, Marty, Mark, Vic)

VBZ prides itself on consistently providing the highest quality pack on the market as well as pioneering the production of the best tasting table grape and cherry varieties on the market. The fourth generation of Zaninovich’s are continuing the family tradition of quality, vision and commitment. Vincent would be proud.